February 2, 2023

Chicby Karina

Think exceptional travel

Four Points by Sheraton to Send One Lucky Beer Enthusiast on a “Beercation” – Hotel Magazine

Four Points by Sheraton, part of Marriott Bonvoy’s, is on the search for an honourary Chief Brew Officer (CBO) to embark on the ultimate “Beercation” of a lifetime around the United States. One lucky beer lover, plus a companion, will begin their journey at the Orlando Beer Festival before heading to two bustling cities to explore local beer-focused attractions. Inspired by Four Points’ Best Brews programme, the trip will give a taste of the brand’s signature guest experience, which serves local craft beers on tap across its portfolio worldwide.

“We are excited to launch this special experience for our CBO to discover the universal connectors that are travel and great beer,” said Diane Mayer, Vice President and Global Brand Leader of Classic Select Brands. “The Four Points Best Brews programme transcends oceans, borders, and languages, allowing guests to kick back, relax and immerse themselves in each destination by enjoying a cold pint on-tap from a local brewery. We are celebrating our newest hotels in beloved beer destinations, and the lucky winner will get to travel the country while honing their beer-tasting skills.”

On 12 November 2022, the CBO will undertake their first task at the Orlando Beer Festival, where they will have the power to pick their favourite brewery to receive the honourary “Four Points stamp of approval.” From there, the CBO will travel to two more beer destinations to experience Best Brews at each Four Points hotel and the cities’ local breweries. Participating cities include Boston, Charlotte, Chicago, Seattle, and more. 

A Level Two Cicerone Certification training course to learn more about beer quality and identity by taste will also be awarded to the Four Points’ CBO during their “Beercation,” adding credibility to their honourary title.

Other perks of the “job” include:

  • VIP tickets to the Orlando Beer Festival
  • 3-day/2-night stay at Four Points by Sheraton Orlando International Drive
  • 4-day/3-night stays at two additional Four Points by Sheraton properties in the United States.
  • Round-trip airfare and ground transportation for up to two people
  • Access to a Level Two Cicerone Certification training course

Through October 2022, all travellers can book and enjoy the Four Points’ Beds and Brews Package, which includes two complimentary beers per day of stay.

Four Points invites all beer enthusiasts 21 years or older to share why they would be the best candidate for the job – bonus points for creativity. Applications for the once-in-a-lifetime adventure are open from 6 October – 18 October 2022 at www.FourPointsBestBrewsContest.com.