November 29, 2022

Chicby Karina

Think exceptional travel

How The Landmark London drove £2m in sales with Revinate Marketing

How The Landmark London drove £2m in sales with Revinate Marketing

The brand

The Landmark London is a 5-star, luxurious resort found in downtown London. It is known for its beautiful glass-included atrium and lush palm trees — which are nicely documented by both vacationers and locals on Instagram and travel overview sites. Visitors of the hotel encounter quintessential London allure in the luxurious surroundings of this magnificent Grande Dame lodge. Visitors locate luxurious, sophistication, and serenity within just the walls of this enchanting lodge. It’s a real oasis from the hustle and bustle of London.

The obstacle

Around the earlier yr, the Landmark London’s crew went by way of a transformation — with Emanuela Da Ros joining as Promoting Supervisor and Richard Kratochvíl moving from Reservations to Income. The preceding guest promoting group experienced moved on, so Emanuela and Richard were tasked with leveraging the existing tech stack and placing collectively new methods to improve revenue. Their initially task was to get on driving earnings through e-mail internet marketing.

The answer

The good thing is, The Landmark London experienced Revinate Internet marketing as section of their existing tech stack. The two Da Ros and Kratochvíl had been equipped to get up to pace swiftly, many thanks to the platform’s intuitiveness. “Revinate was actually straightforward to master,” suggests Da Ros. “It’s tremendous person-welcoming.”

Revinate Marketing’s strength is in segmentation and personalization. Equally are particularly significant for the luxury lodge. Friends count on large-good quality encounters from each and every interaction with staff, whether or not it’s in person or by way of e mail.

“Prior to Revinate, we were doing work with one more remedy that only delivered a solitary template, so each individual section acquired the similar email,” Kratochvíl points out. “Now, with Revinate, we have the skill to use a distinct template for every single phase and tailor the communications and provides. We can converse to our company bookers differently than our transient guests, which is truly essential to us mainly because it lets us to forge improved associations with our friends.”

Equally, the ability to section and personalize advertising e-mails has made a major variance in the team’s means to push immediate bookings and upsell earnings. Due to the fact Revinate Advertising and marketing is capable to leverage information from distinctive databases, The Landmark London can send targeted upsell communications to spa attendees, loyalty members, and resort visitors. In reality, Da Ros attributes their achievements with upsells to how simple it is to make personalised strategies to different segments in Revinate Advertising.

Even though the profits-driving operation of Revinate is crucial, Da Ros and Kratochvíl are fast to position out that the platform’s benefit goes past the bucks earned. “With Revinate, we can present our company with a steady journey, from the very first booking confirmation electronic mail to upselling facilities all the way to the publish-remain survey,” Da Ros claims. “This reliable encounter is vital to maintaining a solid brand name and driving visitor loyalty.”

Kratochvíl also provides, “We have a spouse in Revinate that we can have faith in to create reducing-edge technology that assures that just about every conversation our visitors get will be on-brand, personalised, and optimized to their product. Which is important for us because it’s what our attendees count on from us.”

The success

With Revinate Marketing and advertising, The Landmark London provides significant high quality and on-manufacturer ordeals to guests, even when they are not on property. The workforce has an quick way to talk with guests and a powerful channel to travel income. Subsequent a pair of difficult several years for the total marketplace, The Landmark London is observing demand return. They have created much more than £2m in immediate bookings with Revinate Marketing so far.